Backlinks are links from other websites that point to your website. They are important for two main reasons: they help your website rank higher on search engines, and they drive traffic to your website. Search engines use backlinks as a signal of authority and relevance. The more backlinks your website has from reputable and relevant sources, the more likely it is to appear on the first page of search results for your target keywords. Backlinks also help you attract visitors from other websites that share your niche or topic. When someone clicks on a backlink to your website, they are already interested in what you have to offer, which increases the chances of converting them into customers or subscribers.

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